:: Volume 14, Issue 1 (1-2020) ::
ijpb 2020, 14(1): 163-191 Back to browse issues page
Role of Parasocial in teraction with Narcotic-Addicted Celebrities and Worshiping them in the Prediction of Addiction Potential
Reza Shabahang , Farzin Bagheri Sheykhangafshe , Adeleh Yousefi Siahkoucheh , Benyamin Mokhtari Chirani , Seyedeh Maryam Mousavi * , Marzieh Akhavan
Department of Nursing and Midwifery, Rasht Branch, Islamic Azad University, Rasht, Iran.
Abstract:   (3363 Views)
Given the remarkable expansion of celebrities' culture, celebrities and parasocial interaction with them are among the social factors that can influence the addiction susceptibility of their fans. The present study was conducted to determine the role of parasocial interaction with narcotic-addicted celebrities and worshiping them in the prediction of addiction potential. The research design was descriptive and correlational. The population of the study consisted of male students of Guilan University in 2018. Among them, 120 people (M = 24.16, SD = 7.58) interested in narcotic-addicted celebrities were selected by purposive sampling. The Iranian addiction potential scale (Zargar, 2006), celebrity parasocial interaction scale (Bocarnea and Brown, 2007), and celebrity attitude scale (McCutcheon, Lange, & Houran, 2002) constituted the data collection instruments. Finally, the data were analyzed by Pearson correlation and stepwise multiple regression. The results of this study showed a significant positive correlation between parasocial interaction with narcotic-addicted celebrities and worshiping them with addiction potential (p <.01). Also, the results indicated the role of parasocial interaction, celebrity worship, and its subscales, including entertainment-social, intense-personal, and borderline-pathological, in the prediction of addiction potential (p <.01). Considering the role and prominence of parasocial interaction with narcotic-addicted celebrities and worshiping them in addiction potential, it is likely to reduce the addiction potential by designing and providing interventions that reduce parasocial interactions with narcotic-addicted celebrities and fascination with them.
Keywords: addiction potential, parasocial interaction, celebrity worship
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Type of Study: Research | Subject: General
Received: 2019/10/27 | Revised: 2021/12/14 | Accepted: 2020/03/16 | Published: 2020/01/19



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Volume 14, Issue 1 (1-2020) Back to browse issues page